The Indigo Project.
The Indigo Project is a centre for the modern mind that is changing the face of mental health in Australia. As a progressive psychology practice and an innovative academy, they help people get their shit together.
I started with The Indigo Project back when it was a small start-up and helped bring the business to the success of what it is today by igniting a strong and cohesive brand. I was responsible for all visual content from digital design, through to photography and videography.
WEB DESIGN
The target market being inner-city creatives, we aimed to break down stereotypes of mental health through the way in which we brand the business. The Indigo Project is innovative and constantly challenging the industry with the issues and programs they present. So it was very important for me to reflect this in its modern design.
I was solely responsible in designing The Indigo Project's brand new, responsive website. Collaborating directly with a coder to create a website from scratch that integrated all the widgets and functionality needed, as well as giving the brand a modern and fresh web design.
PHOTOGRAPHY + VIDEOGRAPHY + DIRECTION
Ensuring that all of the visual content was true to the brand guidelines, I was heavily involved with all of the photography and videography in our marketing. I sourced, styled, directed, shot and edited our shoots of the practitioners and our beautiful space,
Most recently though, I worked together on the monumental task of creating The Indigo Project's first online course, Get Your Shit Together.
GRAPHIC DESIGN
As well as web design, I was responsible for rolling out all graphics for The Indigo Project. This ranged from digital and motion design for their social media platforms and EDM's, to print design to promote the current campaigns and programs the practice was running.
